Email Marketing
What Is Email Marketing?
The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services.
When you want to grow your brand or sell your stuff, email marketing is one of the most popular—and effective—tools around for marketing campaigns.
Email marketing can allow you to create targeted and personalised messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.
Why Email Marketing?
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
Email is the #1 communication channel.
Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
You own your list.
On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
Email just converts better.
People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%.